The Ultimate Guide to LinkedIn for Business, by longtime Internet authority Ted Prodromou, offers a wealth of zero or low-cost methods for maximizing this dynamic resource. It’s easy to get started on LinkedIn, but fully mastering its intricacies and knowing how to get the most effective connections that lead to greater exposure, increased marketshare, and breakout sales can be tricky and time-consuming. Whereas most people think of LinkedIn as merely a way to get “job leads,” those who follow Ted’s instruction develop a strategic approach to engaging people and multiplying the links that can open up business in revolutionary, unexpected ways—including globally.